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Strategic Management in Action (6th Edition), by Mary A. Coulter
Ebook Download Strategic Management in Action (6th Edition), by Mary A. Coulter
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Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
- Sales Rank: #56635 in Books
- Brand: Prentice Hall
- Published on: 2012-08-05
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .80" w x 8.00" l, .95 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
Most helpful customer reviews
1 of 1 people found the following review helpful.
How Win the War?
By Alireza Bialayesh
The competition among companies in the same industry is like a war? How your going to win this war? This book will teach you that how top managers should do Internal and External Analysis, and how to implement them. As your company design new strategy, your employess should put those strategies in action and also as you move you must evaluate your strategy and vary to situation you must change it. Also you will learn how to apply porters five forces model to your company. In conclusion, I will review this text book as an outstanding book and I recomend it to anyone who is interested to learn about strategic management.
Regards,
Alireza Bialayesh
1 of 1 people found the following review helpful.
Provided a clear understanding of the topic but - WAY TOO PRICEY!
By Econ
I'll admit that this book provided a clear understanding of Strategic Management, however, the price was exorbitant for this book! It is absolutely RIDICULOUS and INSULTING that this book would sell for $170 or more. (I bought it used and paid $86.34 for the paperback - still too much.) Nothing in this book substantiates its cost - even USED, the prices were outrageous. Textbooks can be expensive but, this was not outstanding in any way to justify the price.
1 of 1 people found the following review helpful.
Good textbook
By Jason E. Troutman
This is a pretty good textbook that covers the basics of corporate management from a strategic viewpoint. The language is clear and understandable if not concise.
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